Premier Group Business Success Thursday Number 9

Hello everyone,

Here is Business Success Thursday Volume 9

Give three price options:

In his excellent book ‘The Power of Positive Profits’ author Graham Foster makes the point that the primary goal of any business is to create wealth for the owners of the business.

Here’s one way to do this…

Give your clients three different price options

Say to your customers something like this:

“We have several different options on this particular product or service.  The premium option includes A, B, C and D. This is more expensive than the regular product or service but it’s very popular with our clients who value  X, Y and Z. 

The premium option is $X.

Then we have the regular option which includes A & B. 

Over half our customers take the regular package. It’s available for only $Y.

And for those clients who have a bit of a tight budget, we also have the basic option which includes A. This is useful for clients who need to be careful with their money at the moment. The basic option is only $Z.

Which option is of most interest?”

When you give clients a couple of pricing options guess what will happen?

That’s right. Some will choose the premium option because there are always a number of clients that want the best that is available. 

Many will still take your regular option and some will also take your economy option.

But what you haven’t had to do is discount your prices and throw away some of your hard earned profits.

Action Exercise:

Create three different pricing options for one of your popular products and services and offer these options to a number of your clients this week.


P.S. Did you know?!…

We manufacture the Milano 800x400mm paver! This new large format paver is proving to be very popular with landscape architects & designers & can be used for indoor floors too! 

Reply to this email for a sample & a quote or more info!

Warm regards
Bernard Powell

“A large income is the best recipe for happiness I ever heard of.”   

Jane Austen 1775-1817, British Novelist

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