Premier Group Business Success Thursday Number 8

Hello everyone,

Here is Business Success Thursday Volume 8

Choose your customers carefully:

Many people don’t give a lot of thought to choosing which customers they sell to.

However this one choice can have a huge impact on your results.


A large franchise company began looking at the characteristics of their most successful franchises and discovered that a large number of them had short haircuts.  

Further research revealed that the majority of these franchises (with short haircuts) came from an armed services background like the air force or army.

The reason these franchisees were so successful was because they were used to following orders from their armed services background. 

So they tended to do everything they were told to do in their franchise manual and got excellent results when they did this. 

The franchise company began to focus a lot more effort on getting people from the armed services into their franchise business and their sales went through the roof.

Action Exercise:

Who are your best customers and what things do they have in common?

What can you do to sell more of your products and services to people who are more like your best customers?


P.S. Did you know?!…

If you are a landscaper, builder, bricklayer, pool builder, architect, designer, we can help you to grow your business with a FREE page on our website valued at $1,000 per year to advertise your business! Our website gets literally thousands of visitors a month and we are constantly referring all types of work to people like you! 

Simply reply to this email now for more info!

Warm regards
Bernard Powell

“In marketing I’ve seen only one strategy that can’t miss, and that is to market to your best customers first, your best prospects second and the rest of the world last.”   

John Romero


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