Here is Business Success Thursday Volume 3
Sell your ‘special way’ of doing business:
No matter what product or service you sell, there are usually a large number of other businesses offering something similar.
So with all this competition, how do you get potential clients to choose your business to spend their money with?
One way is to focus on selling your ‘special way’ of doing business and not the products or services you sell.
A good way to do this is to look at what another business already does that makes you feel special and important.
Then see how you can apply this to your business as well.
Here is a good example:
Dental Muffins and Coffee:
A dentist named Paddi Lund does something very interesting as part of his dental service.
Once a patient has completed their dental treatment they are given a delicious batch of freshly baked muffins.
These are sugar free and Paddi’s team calls them dental muffins for that reason. The muffins taste great and Paddi’s patients love them.
There is also an amazing coffee machine in Paddi’s dental practice. It looks like something out of a science fiction movie and it makes delicious coffees for Paddi’s patients.
The smell of freshly made coffee is very appealing.
What Paddi has done with things like his dental muffins and his coffee machine, is making his patients visit the dentist more enjoyable and interesting. And his clients really appreciate this.
List five things you could do either before, after or during the sales process that would be of benefit and value to your customers.
Which of these could be your special way of doing business?
Here at Premier Group one of our special ways of doing business is our delivery guarantee. If a client’s order is not delivered on the day we promise then you receive a credit for the freight costs! This can be up to $1,000 or more!
“Quality in a service or product is not what you put into it. It’s what the client or customer gets out of it.”- Peter Drucker