Thanks to everyone who told us they enjoyed the first volume of Business Success Thursday.
Here is Business Success Thursday Volume 2-MMFI
In his book ‘How to win and keep Customers’ Michael Le Bouef notes that every customer really wants two things when they buy any product or service.
The first thing they want is a solution to a problem.
The second thing they want is to feel good.
They want to feel good about the product or service they have just purchased.
And they also want to feel good about themselves after they have made their purchase.
When a customer feels good they are far more likely to make a repeat purchase of this product or service and recommend it to other people as well.
So how do you get your customers to feel good?
A simple way to make people feel good is to pretend that every customer you contact has a large invisible sign around their neck that has four letters on it.
All we have to do as business people is to respond to this sign.
The letters on the sign are MMFI and stand for ‘Make Me Feel Important.’
We can do this with a smile, a thank you note, a follow up phone call and a hundred other simple things.
Every time we do this we improve the relationship and increase our opportunities for further business with that customer.
The owner of a successful fitness centre uses the MMFI idea well. He makes sure that when any client comes into his business that they greeted with a warm smile and their name. ‘Hello John nice to see you. Hi Mary thanks for coming in.’
This makes his clients feel great and they enjoy coming in to use his fitness facilities.
The better your clients ‘feel’ when they do business with you the more successful you will be.
Write down 5 ways you could make a customer feel good this week.
Here at Premier Group one way we like to make our clients to feel good is to give them added value.
If you go to this link you can download a very popular guide called Inspired for Life.
This guide will show you how to use a bucket list to create a lot more fun, excitement and adventure in your life and is with our compliments.
“Quality in a service or product is not what you put into it. It’s what the client or customer gets out of it.”- Peter Drucker