Here is Business Success Thursday Volume 15
Focus on solving problems using your existing resources
|(Don’t forget to sign up for Fridays Survive and Thrive webinar! We are getting epic feedback every week re these and would love to see you there! Let us know if you haven’t received your invite yet.)|
Value pricing expert Jonathan Stark said this recently…
Before the crisis, you were in the business of solving problems for your clients.
During the crisis, you will be in the business of solving problems for your clients.
After the crisis, you will still be in the business of solving problems for your clients.
The thing that will change is what problems your clients want you to solve.
Always be looking for new problems to solve.
The key here is to look for problems you can solve using your existing resources.
Snap Car Rentals is a great example of this.
When NZ was locked down in Level 4, Snap Rentals had 1,000 rental cars sitting idle doing nothing and zero income.
They decided to take a chance and use their existing resources to solve a problem.
They approached a small chain of upmarket supermarkets and a grocery wholesaler.
They then set up an online ordering and home delivery service for each business.
And were able to offer a 48 hour delivery service and even a 4 hour delivery service for a small fee.
The problem they solved by doing this was simple:
The two major super market chains in New Zealand had been swamped with online orders while the country was in lock down. And couldn’t handle the huge demand.
Well enter Snap Deliveries and you can now have a guaranteed delivery of groceries in as little as 4 hours. Problem solved!
Snap is now an online grocery delivery company and they are flat out.
Snap are still solving problems for their customers.
And they are still using their existing resources like their cars, their staff and their online booking system to solve these problems.
What has changed is the type of problems they are now solving and the type of customers they are solving problems for.
What problems can you solve (and get paid for) by using your existing resources?
Check out these amazing testimonials from Friday webinar !
“Its jolly good thanks, like the way you answer questions on the spot,…..extra good seeing them in print before u answer them. Wish other webinars would show the questions first, too!”
“Love the positive attitude that comes across. Also that it’s suggested to make sure we do actually communicate with staff, etc. Instead of leaving them to guess. Sorry missed the last bit as had an unexpected appointment time clash, but thanks for asking if the audience could hear when Mike’s back was turned to the white board. Yes, was good and clear….also, it was a big help how you both touched the figures on the board that were being spoken about, thank you”
“Problems are nothing but wake-up calls for creativity.”Gerhard Gschwandtner