I hope you and yours had a great long weekend! Long live the Queen!
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In Auckland City, they have a major challenge with their water supply.
They get a lot of water from a number of dams around the city and we have had the driest six months on record.
As a result the Auckland City Council recently bought in water restrictions.
So Aucklanders can’t use water gardens with a hose, wash cars, use a water blaster and so on.
These water restrictions have affected a number of businesses as well.
Car washing businesses are now closed and businesses that use water blasters are not allowed to operate either.
These restrictions got me thinking about a business that is the largest house washing business in Auckland city.
The home and building wash company www.housewash.co.nz
I wondered what they were going to do if they couldn’t use water to clean homes because of the water restrictions.
Well I shouldn’t have worried about this business.
They sent an email to all their customers shortly after the water restrictions started saying that they now offered ‘Guilt Free House Washing’.
They have leased their own fleet of water tankers and these tankers use bore water and not precious dam water.
They will bring a water tanker to your home when they wash it.
And they will also put out signs on the side of the road that tell your neighbours that they are using bore water and not precious dam water when cleaning your home.
I love what this business has done to solve their problem.
Sure it cost a lot of money to get water tankers for their business.
However the alternative was to have no business at all.
It reminded me that there is always a solution to your sales and marketing challenges. You just have to look for them.
What creative solutions can you come up with to some of your own problems and challenges?