Today’s quote: “Simplicity is complex. It’s never simple to keep things simple. Simple solutions require the most advanced thinking.” – Richie Norton

A friend told me about his challenges putting together the base for a brand-new outdoor sun umbrella.

The directions that came with this base were very complicated and nothing seemed to make sense.

Then someone else gave my friend a hand and told him that half the things that came with the base were not needed at all. And that he could also safely ignore 4 of the 8 steps in the directions for putting the base on the bottom of the sun umbrella.

He did what this person suggested and in five minutes he had fully assembled the base for this sun umbrella. And sure enough he had a lot of pieces left over that were not needed.

My friend learned that sometimes you have to make things simpler if you want to make something work.

And the same thing applies to marketing. If you make your marketing simpler it increases the odds that more people will buy from you.

Take Action:

How can you make your marketing and sales simpler this week?