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Business Success Thursday # 48

What is a memorable way to explain what you sell?

Greg Claxton is the owner of Incredible Adventures and his business is all about helping clients to enjoy amazing experiences that they will remember positively for the rest of their lives.

One adventure they offer their clients is the opportunity to go to the edge of space in Russia in a MiG Fighter Jet.

(Greg’s business has been offering this particular adventure for over 24 years and it’s one of their most popular packages.)

Greg has a memorable way of explaining what it is like to go to the edge of space.

On the day our clients fly to the edge of space they will be the highest and fastest civilian person in the entire world. That means that out of 7 billion people on the earth below them they will be the one civilian person who is the highest and fastest. They can mark the time and day they went up and say ‘There is no civilian person who is higher or faster than me right now in the whole world’.

Now that is very memorable!!

Take Action:

What is a memorable way to explain some part of what you do in your business?

Today’s quote:  “Don’t ever diminish the power of words. Words move hearts and hearts move limbs.”  – Hamza Yusuf


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